It turns out that Google receives thousands of milk-related questions. But rather than leaving it to Alexa or Siri to answer, we helped Fonterra bring in the real milk experts to share their answers with the world.

This social campaign features a number of Fonterra’s employees and farmers answering everything from “what milk can cat and dogs drink?” to “why is milk white?” - across an ongoing series of videos and Instagram stories, helping put their people at the forefront of their brand and sharing some of their expertise.

So next time you have a curly question about milk, just say “Hey Fonterra”.