International business events are vital for the growth and value of international visitors to New Zealand. But the success of winning these highly-competitive international conference bids is heavily driven by the support of the right host.

So we created a campaign that helped pinpoint the right people for the job, reinforcing how with the funding and support provided by Tourism New Zealand, this could be one of the most important callings of their career.

Within one month of launch, conference enquiries increased by 280%.