While many New Zealanders see our tourism industry purely focused on attracting overseas visitors, there are actually plenty of local tourism operators doing incredible things that benefit us all, on a personal and community level.

In an effort to reignite pride amongst the tourism industry post-covid, this nationwide campaign aimed to shine a light on the many positive benefits tourism brings to Aotearoa.

Featuring a bunch of super friendly, and very humble, tourism operators from around the country, the campaign showcases the tourism industry’s positive impact towards the environment, support for local communities, wellbeing of our young people, and plenty more.