Hell Pizza

A Quit Line that kept people hooked.

With ingredients like smoked beef brisket, smoked cheddar and a smoky BBQ sauce base, Hell Pizza’s latest creation is a delicious combination of smoky flavours that’s sure to have customers coming back, time and time again.

But just to be sure people don’t give up on this new smoky habit, we launched a 0800 DONTQUIT support line to help people stay hooked.

The campaign lives across outdoor, radio and social content, all directing people to an unexpected 0800 phone line where fans receive some entertaining support, from friendly advice from other non-quitters, to a 10 step guide to not quitting.

(FYI - we did also promote Hell Pizza’s support of being smokefree, just in case we attracted a few wayward callers.)  

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