It’s well documented that female athletes get paid far less than men. Something that is justified by the fact that female sport receives lower fan engagement, and therefore less sponsorship money, to pay the women that deserve it.

So with TAB, we created a bold statement to change that.

Launching on International Women’s day, TAB made a commitment that encouraged sports fans to literally become more invested in women’s sport – by boosting the odds of ALL women’s sports.

Making it more financially rewarding to learn, follow and be more engaged with women’s sport than ever before.