While many businesses have been forced into adopting a mishmash of remote working software, apps and collaboration platforms, Vodafone Business wanted a hand to promote their product range into a more holistic offering.

So we rose above the ‘working from home’ chatter and coined our own term, with a focus on enabling happier staff and a higher-quality output for the future – “free-range working”.

This not only enabled their sales team to bundle products together, but gave Vodafone a distinct point of view on our new ways of working, which was embraced company-wide and saw social media flooded with positive #freerangeworking stories.