Air New Zealand
Launching a beer crafted
for 34,000 feet.
Air New Zealand is globally renowned for innovation and rethinking the way people fly. Their latest innovation took a different form. A collaboration with Kiwi craft brewery Parrotdog to create a beer brewed specifically to taste great at altitude, delivering a bold, balanced flavour without the bitterness that can take over in the sky.
We launched the beer like any Air New Zealand aeronautical breakthrough, unveiling it in the hangar beneath a draped cloth. Introducing Dash-Hound IPA, positioned as the airline’s newest Air-Craft.
A beer crafted to taste great in the air.