Air New Zealand

Launching a beer crafted
for 34,000 feet.

Air New Zealand is globally renowned for innovation and rethinking the way people fly. Their latest innovation took a different form. A collaboration with Kiwi craft brewery Parrotdog to create a beer brewed specifically to taste great at altitude, delivering a bold, balanced flavour without the bitterness that can take over in the sky.

We launched the beer like any Air New Zealand aeronautical breakthrough, unveiling it in the hangar beneath a draped cloth. Introducing Dash-Hound IPA, positioned as the airline’s newest Air-Craft.
A beer crafted to taste great in the air.

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