Exposing the hidden truth of home insurance

When you take out home insurance in New Zealand, you’re asked to set your home’s Sum Insured Value – an agreed total amount you’ll be covered for if your home is damaged or destroyed.

What most homeowners don’t realise is that the responsibility for getting that value right sits entirely with them. Leave it untouched for too long, and you could be left seriously underinsured.

This campaign takes a bold stand against the industry by highlighting the uncomfortable truth that being “sum insured” could mean only some of your home is actually insured if something were to happen. 

Drawing nationwide attention to House Insurance with MAS, who provide their members with ‘Full Area Replacement’ as standard – meaning they’re covered for a full rebuild… not just some of it.