We all have a daily routine that provides some comfort against the stress of daily life.
But at times, that routine can start to feel a little boring.

So we launched a campaign that positioned My Food Bag as a much better dinner routine. With 30+ recipes to choose from each week, My Food Bag can help create a simple, healthy, and delicious midweek dinner routine that never feels stuck on repeat!

Our hero TVC showed that with My Food Bag, dinner no longer has to feel like groundhog day before continuing to show how with its wide range of options, it’s a service that can fit into any lifestyle.