When it comes to choosing where to host an international business event, many destinations offer very similar, and very generic, conference facilities and experiences.

So following on from Tourism New Zealand’s new ‘If You Seek’ brand campaign, we launched a campaign that positioned New Zealand as the ideal place for those seeking a truly unique and memorable business events destination.

From video and static content to immersive sensorial activations at the world’s largest trade and road shows, our campaign tempted our audience with the kind of experiences that make New Zealand worth travelling all the way to.